Once upon a time, marketing your local business was as simple as securing a listing in the ‘Golden Pages’ directory and purchasing ad space in the local newspaper.
Nowadays, online digital marketing has all but replaced these methods for most Irish businesses.
However, following the COVID-19 pandemic and the subsequent trend towards buying local, many are now seeing the value in reintroducing ‘the old with the new’ as part of a successful marketing campaign.
But how can you make the most of your local marketing?
In this post we take a look at five local marketing strategies to help you generate more local business.
Local marketing is all about getting your products or services in front of people in a local area.
Typically, it’s used by brick-and-mortar businesses with customers located within a 10km radius – though depending on the type of business, this could be even further.
The main goal behind this strategy is to adapt your marketing and advertising to appeal to the right client – local people who will use your services or physically buy your products.
The most effective approach to local marketing is to combine both online and offline methods – here are our 5 top tips to help you to generate more local business.
One of the easiest and most effective local marketing strategies you can employ is to claim your Google Business Profile listing.
By claiming your business profile on Google, you can immediately begin providing useful information about your business and your coverage areas, as well as directly engage with your customers.
With your website, make sure that your customers know exactly what you do and where you do it.
By also using detailed keywords that potential customers may be searching for on Google, you have a better chance of being found in your relevant area – for example “boiler servicing in Bray” or “outsourced marketing in South Dublin”.
Try to persuade your existing local customers to follow you on your social channels.
If you’re able to provide interesting content, there’s a better chance your updates may receive even more exposure from local friends and family who are followers of your own followers.
Sponsoring a local event can provide a golden opportunity to raise brand awareness for your business in the local community.
This method works best when the event is not only something you believe in, but also something that may appeal to your potential customers.
Direct mail can offer a very effective marketing channel for local business owners.
Usually sent as letters or postcards in your targeted local area, this form of traditional marketing can help potential customers to realise how conveniently placed your business is – whilst also building awareness of your products or services.