It’s no secret that the best way to improve your organisation’s marketing results is to set well-defined marketing goals.
Despite this, many Irish businesses still fail to properly implement any kind of defined marketing goals or support strategies to help achieve their business objectives. The end result of this ‘failure to plan’ is usually ineffective marketing and wasted company budgets.
With 2023 presenting itself as a ‘clean slate’, now’s the time to begin identifying, planning, and implementing clear marketing goals for your business.
In this post, we’ll define marketing goals, how to identify them for your specific needs, and outline the top five goals for the most successful outcomes in 2023.
According to marketing, sales, and customer service experts Hubspot:
“A marketing goal is a specific and measurable objective that helps you meet your broader business goals.”
In general, these marketing goals are specific growth-driven objectives that are first defined as part of a marketing plan. Truly great marketing plans however are built on a foundation of goals that represent your most pressing business needs.
To make it easier to understand your needs, you’ll first need to ask yourself what it is you actually want to achieve with your marketing.
Do you intend to:
Only once you have a clear vision of what you want your business to look like, can you then begin taking the right steps towards achieving tangible results from your marketing.
In order to better prepare your business for the future, you need to give both your organisation and your marketing department direction, purpose, and vision.
To make sure you’re starting out on the right foot for 2023, here are five top examples of marketing goals to aim for as part of your marketing strategy:
An effective strategy based on increasing brand awareness is to consider the places where your target buyers spend the most time, and then engage with them there using a brand image and voice that appeals to them.
Using effective lead-gen strategies like clear website CTAs and effective lead capture forms, you can better create a nurturing strategy to generate high-quality leads.
Reducing churn is all about effectively retaining your customers. By setting and meeting customer expectations with your marketing, you can help to reduce the risk of losing customers.
Marketing strategies that help to increase conversion rates through your website include producing targeted content, promoting customer testimonials, or writing strong CTAs, among others.
By closely monitoring the content that influences the most closed deals, you can begin to better focus your efforts on creating even more value-added content for your customers.
Without defined marketing goals, business run the risk of wandering aimlessly from one poorly thought-out marketing task to another. Once marketing goals are clear and directly aligned with business goals however, organisations stand a better chance of achieving success with their marketing strategies.