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How to Grow Your Revenue with Professional Marketing Services

November 24, 2022
Est. Reading: 2 minutes
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Table of Contents

From earning new leads to increasing your sales or conversions, professional marketing services can help you reach your goals and grow your business – both online and offline.

But what does this mean exactly for Irish SME's? And how exactly can Irish businesses expect to successfully market themselves, especially if budget constraints may already limit them in hiring their own internal marketing teams?

The answer is through outsourced marketing.

Outsourcing Your Marketing

With outsourced marketing, ‘virtual’ marketing departments now have the ability to replace or complement your own existing marketing managers or marketing teams.

This approach allows you to readily access higher-level expertise with an already-established pool of marketing tools and top sector talent who can provide bespoke professional marketing assistance.

In addition, for SMEs worried about their budgets, this modern approach also comes without the extra overhead costs of hiring additional full-time employees.
Here are some additional benefits of working with a virtual or outsourced marketing department:

  • Targeted growth according to your own needs and budget
  • Less management ‘brainpower’ required - more consistent output
  • Tailored ‘on-demand’ marketing
  • Regular communication and support

By leveraging the expertise of professional marketers through outsourcing, SMEs can better focus on the growth, innovation, and improvement of their core business.

What are Professional Marketing Services?

Professional Marketing Services can usually be split into two main areas of expertise – digital marketing (otherwise known as online marketing) and traditional marketing (also known as offline marketing).

Digital Marketing Services

For Irish businesses looking to outsource their marketing to help grow their reach, this form of online marketing usually leads to some ‘quick wins’ depending on the target audience.
Some of the best online marketing strategies include:

  • Search engine optimisation (SEO)
  • Pay-per-click advertising (PPC)
  • Email marketing
  • Website development and design
  • Social media marketing (SMM)
  • Social media advertising
  • Content strategy and production

Hiring an outsourced professional experienced in these online marketing solutions can help you drive increased traffic to your website and social media, increase warms leads, and ultimately drive more revenue for your business.

Traditional Marketing Services

Depending on the product or service you provide, as well as the nature of your target audience, traditional ‘offline’ marketing approaches can also form an integral part of your marketing mix.
Some of the best offline marketing strategies include:

  • Printed media – flyers, brochures, direct mail
  • Promotional material – leaflets, branded merchandise/advertising
  • Pop-up banners
  • In-person events
  • Radio campaigns
  • Video production
  • Press releases

Although offline marketing is unlikely to completely replace the need for an online strategy, these traditional marketing services do allow you to reach audiences who spend time away from their computers and smartphones.

Conclusion

If you want your business to drive more revenue and gain new loyal customers, tried and tested professional marketing services provided by outsourced marketing departments can be vital in boosting your company’s growth.

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