I want potential buyers to notice my business. How can outsourced marketing help?
If you run a medium-sized business, which you’re aiming to have acquired, outsourced marketing can make this a much more attractive proposition.
Raise your profile
Been so busy focusing on the day to day running of your business that you haven’t had time to work on building your profile, publicising your achievements and increasing brand awareness? A good outsourced marketing agency will know exactly how to help you get your profile on the right track.
Polish up your website
It’s amazing how many outstanding companies have underwhelming websites. Your website is your company’s first chance to make an impression so it has to be perfect.
Outsourcing web development
An outsourced marketing consultant can review your current website and make recommendations about what can be improved. They can spot any gaps, identify areas that need work and suggest and supply any additional content that is required.
You may need to go back to the drawing board and re-think it completely or it might just need a few tweaks here and there to bring it up to date. An outsourced marketing company can even engage web developers and designers to make the changes required. This is one area where a small investment can make a big difference.
Nail those case studies
Case studies are key to explaining how your company works and highlighting the positive results you have achieved for your clients. An outsourced marketing agency can work with you to build strong case studies that showcase your work, which can be used on your website or on social media.
Increase your chances of winning awards
Winning awards is a sure fire way to raise your company’s profile. You may deserve an award, but do you know how to write a winning award entry? By outsourcing award entries to someone who understands the judging criteria and is well used to submitting award entries, you can increase your chances of winning.
Make good news travel even faster
You may be winning clients, new business and awards left, right and centre but what’s the use if nobody knows about it? An outsourced marketing agency will advise you on how and where to share good news stories about your business, like new clients, business wins, awards or product launches.
Win at social media
A content marketing consultant can advise you on the right social media channels for your brand, help you build a social media profile, identify the correct tone of voice for your company, supply relevant and engaging content, guide you on what to post when and can even manage the whole thing end to end for you.
There’s no better way to get the attention of a prospective buyer than by establishing yourself as a thought leader in your industry. Blogging is a great way to raise your company’s profile, build brand awareness and keep you top of mind both within the industry and with potential buyers.
Content marketing is a specialised area that requires experience and an understanding of what works and what doesn’t. Your content has to be relevant, topical and highly engaging. Your internal employees may be experts at what they do but they might not have the time or the skills to write compelling blog articles. Outsourcing content marketing ensures professionally written blog articles that will highlight your position as experts in your field.
Create compelling content
Content is not limited to blog articles or social media posts; a good video can work wonders. Video content is especially effective for product demonstrations and testimonials. It increases your ranking in searches and is much more likely to be viewed and shared. If you don’t have the resources to make a video yourself, you can easily outsource video content. An outsourced marketing consultant will have the scriptwriter and videographer contacts you need.
Engage with events
Events are another opportunity for your business to shine, yet all too often companies don’t have the time and energy to devote to them, so they become a last-minute panic. A well-organised and memorable event can really raise your company’s profile and get people talking about you. From inspirational staff training days and creative customer days to exciting product launches, outsourcing event management will ensure that your next event is on point.
When you really need to put your best foot forward, outsourcing some of your key marketing tasks to someone who is totally focused on making you and your business look good will make all the difference.