What is outsourced marketing?
In a nutshell outsourced marketing enables you to put a “virtual marketing department” in place, without having to pay full-time salaries. This means that you can access the same resources of bigger companies for a fraction of the cost. To find out if outsourced marketing could be the right solution for your business, ask yourself the following questions:
Are you a small to medium sized enterprise?
If you need a big impact marketing campaign but don’t have a big budget, outsourced marketing could be perfect for you.
Is your business growing as fast as you’d like?
Business is growing but you want to grow it further and you also need to make sure that you stand out from the competition. If you feel like you’re always playing catch-up, now might be the time to think about outsourcing your marketing.
Do you find it hard to find time to think about marketing?
If it’s time to expand your business but all of your time is taken up with the primary work your business does, outsourcing your marketing could be a smart move. While you’re an expert at what you do, you may not be quite as familiar with the latest marketing trends and techniques. Delegating your marketing to the experts ensures the best results for your business, while freeing you up to focus on what you do best.
Can you afford an in-house marketing team right now?
Outsourcing your company’s marketing is much cheaper than doing it in-house. You don’t need to recruit, interview or train a new staff member – you can access an experienced team with a proven track record who can hit the ground running.
Outsourcing your marketing means you don’t have to pay for office space, software or equipment costs. You don’t have to worry about covering monthly salaries – you only pay for what you need and you have the flexibility to scale it up or down as the need arises.
Do you feel a bit overwhelmed when trying to choose the right approach?
The experience that outsourced marketing professionals bring to the table means that they can work out what you need quickly and they will also know how to make it happen. With a broad client base, they may already have worked with a client in a similar area and can share the benefit of their experience. Most importantly, they know what works and what doesn’t.
Could you benefit from some expert advice?
Never underestimate the power of a fresh perspective. You may be too close to the business to spot a new audience or marketing angle. While an internal marketing team may get stuck in a certain way of doing things, someone external will not be afraid to challenge the status quo. They may ask questions you never thought to ask, spot an opportunity you’ve missed or make suggestions that wouldn’t necessarily have occurred to you.
Do you have marketing tasks you’d be happy to delegate?
The best way to reach customers varies from company to company and outsourced marketing covers a wide range of tasks. You might be surprised by just how much you can outsource. Whether you need a marketing campaign to let customers know about your products or services, want help building your social media presence, need to measure customer satisfaction, want to raise your profile by winning industry awards or want to engage customers and showcase your expertise by creating content for a blog, outsourced marketing can help with all this and more.
Do you need results?
Most outsourced marketing teams will want to show you that hiring them was worthwhile so they have ways to measure the results of their work and can show ROI. This gives you added peace of mind that you’ve made the right decision
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