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Outsourced Marketing for Small Businesses

December 14, 2021
Est. Reading: 2 minutes
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In the early stages of growth, almost all small businesses or start-up companies try to save time and money by cutting corners when it comes to certain aspects of the business. Unfortunately, very often, marketing tends to be one of those first cuts.

This can frequently be due to factors such as:

  • Not enough available resources to effectively implement and carry out a marketing plan.
  • Not sure where to begin, or what direction to take.
  • Not enough time to carry out marketing efforts consistently.
  • Budget constraints in hiring additional employees.

The hard truth though, is that without a solid marketing strategy in place, you’re likely to find yourself playing catch-up to the competition.
By outsourcing your marketing to an outsourced marketing ‘department’ however, you’ll immediately get the opportunity to tap in to a pool of marketing tools, talent, and tactics – without having to pay any full-time salaries. This can be potentially invaluable to a small business, especially when internal resources are limited.

What Is Outsourced Marketing?

In a nutshell, Outsourced Marketing enables you to put a “virtual marketing department” in place for your small business with experienced professionals who can hit the ground running - without the need to recruit, interview, or train new staff members.

With an outsourced marketing department, it’s not just about managing your social media or creating taglines. At Mojo Marketing, we can perform detailed research on your target market or audience, helping us to better understand their online habits, and allowing us to create strategies designed to align your small business with those habits.

How Does Outsourced Marketing Benefit Small Businesses?

Aside from the obvious benefits of allowing small businesses to scale quickly, outsourced marketing can considerably lighten the load for small business owners who are already “wearing too many hats” within their business.

Here are just some of the other benefits of partnering with a virtual or outsourced marketing department:

  • Outsourcing helps cut costs, saving time and money.
  • Less management ‘brainpower’ required - more consistent output.
  • Regular communication and support.
  • Targeted growth.
  • Marketing services tailored to meet the needs of your business.

Why Choose Mojo Marketing?

At Mojo Marketing, we offer a wide range of marketing services with a variety of engagement models that we can tailor to the specific needs of your small business.

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