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Seven Strategic Marketing Moves for Irish SMEs

October 17, 2023
Est. Reading: 2 minutes
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Table of Contents

In today’s competitive business landscape, offering quality products or services is just half the battle. For most Irish SMEs, the pressing challenge lies not just in staying afloat, but in thriving amidst stiff competition.

According to various studies, the majority of SMEs allocate less than 10 hours a week to marketing. Are you one of them? If so, navigating the intricate maze of marketing tactics effectively becomes even more critical.

Impactful Marketing Tactics

Read on for bite-sized yet impactful marketing tactics designed to successfully bring your SME to the forefront of the Irish market.

  1. Get to Grips with Your Target Market
    Knowing your audience isn’t just about age, gender, and location. To really succeed, you must be able to dig deeper into your market research to find out what makes your customers tick, what challenges they face, and how your organisation can solve them.
  2. Highlight What Sets You Apart
    Every business has something that sets it apart. Your job is to identify that unique selling proposition (USP) and spotlight it in all your marketing materials. Whether it’s the unrivalled quality of your products, or your focus on sustainable practices, make sure you let that distinctiveness shine through.
  3. Make Existing Customers Your ‘VIPs’
    Conventional wisdom tells us that it’s more economical to keep a current customer than to acquire a new one. Could you be doing more to capitalise on this? Consider rolling out loyalty programs or periodic discounts designed exclusively for your regular customers.
  4. Own Your Online Space
    A polished, user-friendly website isn’t a luxury – it’s a necessity. Websites stand as the ‘face’ of your SME online and a crucial element of your brand’s identity. Ensure that yours accurately represents what you stand for whilst also making it easy for your customers to contact you or make a purchase.
  5. Master Client Relationships with CRM
    Relationship management is crucial for SMEs, and CRM software can be your best friend here. Remember though that it’s not just about managing contact details; instead, it’s about understanding your customers’ behaviours and preferences, then using this information to shape your future marketing strategies.
  6. Harness the ‘Word-of-Mouth’
    Never underestimate the power of good, old-fashioned word of mouth – especially in tight-knit Irish communities. A satisfied customer can become your brand ambassador without even realising it, so make sure you give them something worth talking about!
  7. Consider Professional Marketing Help
    While it’s tempting to go the DIY route with your marketing, there’s a reason outsourced marketing companies are becoming more and more popular with Irish SMEs.

Let the experts handle your marketing strategies, freeing you to focus on what you do best – running and growing your business.

Conclusion

These seven key points could make all the difference in how your SME performs in the Irish market. Remember, marketing isn’t just about selling products or services; it’s about creating value that resonates with your customers. So, are you ready to make a strategic move?

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