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5 Reasons Why Hiring a Local Irish Marketing Company is the Smart Choice for Your SME

March 13, 2023
Est. Reading: 2 minutes
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In today’s uncertain business climate, most Irish SMEs are finally beginning to understand how effective marketing can be a powerful tool in helping to grow their business. Though, with many unable to afford their own full-time in-house marketing teams, more and more SMEs are now turning to ‘outsourcing’ to meet their marketing needs.

Of course, while outsourcing to marketing teams outside Ireland may seem like an appealing and affordable option, it can come with many drawbacks however – that’s why hiring a local Irish marketing company is often the smarter choice.

In this post, we'll delve into five advantages that come with working with a local Irish marketing company over outsourcing to companies abroad.

1. Supporting the Local Economy

When you choose a local Irish marketing company, you’re not only investing in your own business, you’re also supporting the local economy.
By working with a local business, you’re helping to create jobs and support other local businesses in your community. This can have a positive impact on your brand reputation and can help you build stronger relationships with your customers.

2. Cultural Understanding

Culture plays a significant role in marketing, and a local Irish marketing company will better understand the nuances of Irish values that can impact your target audience. A local company can also help you tailor your marketing campaigns to resonate with your local audience and ultimately avoid costly language mistakes that could damage your reputation.

3. Personalised Attention

When you work with a local Irish marketing company, you can usually expect a personalised level of attention.

A great marketing business will always take the time to understand your business and your goals, and will work closely with you to develop a tailored marketing strategy that meets your specific needs. When working with a local marketing business, you won't be just another client on a long list of companies either - your business will be a priority.

4. Better Accessibility

Another benefit of working with a local marketing company is the unrivalled accessibility that it offers – if you need to meet with your marketing team, you can likely do so in person.

You’ll also have the ability to meet with them regularly, which can help you stay on top of your marketing strategy and make adjustments as needed.

5. Knowledge of the Local Market

An Irish marketing company will have knowledge and experience in the local market, and they’ll understand the latest trends and challenges that businesses face in your own area.

This knowledge can be invaluable in helping you develop a marketing strategy that will resonate with your target audience and help you stand out from the competition.


Hiring a local Irish marketing company can have many unparalleled benefits for your SME. From supporting local businesses to unrivalled in-depth knowledge of your target audience, a local marketing company can help you achieve your marketing goals and grow your business.

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