As small businesses and SMEs across Ireland gradually come to terms with the aftereffects of the pandemic, many are finding it a challenge to simultaneously handle day-to-day operations and focus on bringing in new business.
In the past, businesses looked to their sales teams to grow their reach and increase their bottom-line.
Now however, marketing is becoming the key ingredient to increased leads and sales. This is largely thanks to tried and tested marketing tactics such as brand awareness, targeted messaging and outreach, as well as highly-specific lead nurturing campaigns and customer journey mapping.
By outsourcing marketing, businesses can seek to gain even more with considerable cost savings, immediate expert insight, and increased ROI.
As outsourced marketing takes on an increased role for Irish businesses, there are a number of factors to consider when choosing a third-party marketing partner to work with.
While large marketing companies may boast impressive client lists and a wide array of services, they may not always be the right choice for a small Irish business or SME. A local marketing agency will understand your target market well, instead of one that’s far removed from the audience you’re trying to reach.
Here are five reasons why a local marketing agency may be what you need to take your business to the next level.
At Mojo Marketing, we’re a boutique marketing agency based in Dublin, offering a wide range of marketing services tailored specifically for local Irish business and SMEs.