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5 Benefits of Choosing a Local Marketing Agency

March 22, 2022
Est. Reading: 2 minutes
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As small businesses and SMEs across Ireland gradually come to terms with the aftereffects of the pandemic, many are finding it a challenge to simultaneously handle day-to-day operations and focus on bringing in new business.

In the past, businesses looked to their sales teams to grow their reach and increase their bottom-line.

Now however, marketing is becoming the key ingredient to increased leads and sales. This is largely thanks to tried and tested marketing tactics such as brand awareness, targeted messaging and outreach, as well as highly-specific lead nurturing campaigns and customer journey mapping.


By outsourcing marketing, businesses can seek to gain even more with considerable cost savings, immediate expert insight, and increased ROI.

As outsourced marketing takes on an increased role for Irish businesses, there are a number of factors to consider when choosing a third-party marketing partner to work with.

While large marketing companies may boast impressive client lists and a wide array of services, they may not always be the right choice for a small Irish business or SME. A local marketing agency will understand your target market well, instead of one that’s far removed from the audience you’re trying to reach.

Here are five reasons why a local marketing agency may be what you need to take your business to the next level.

Five Benefits of Choosing a Local Marketing Agency for Your Business

  1. Local agencies understand the local market: A local marketing agency has in-depth knowledge of where you do business, they understand exactly who you’re trying to reach, and they know what works for that specific market.
  2. They're more accessible: An Irish or Dublin-based outsourced marketing agency can make it extremely easy for you to access expert marketing help and insight. Working with a large agency, or one located outside your area, can very often make it difficult to get in touch with the people you need when you need them.
  3. A local partner can help you to build a wider local network: By working with a local marketer, you often gain access to their wider network of local vendors and contacts who they may be able to leverage for your benefit.
  4. The cost-efficiency of going local: Hiring an outside marketing agency offers significant savings over hiring a full-time marketing employee. As well as that, you may be able to take advantage of better rates on everything from local printing to design to distribution through your local contact.
  5. Grow together and expand both of your long-term prospects: Once you forge a relationship with a local marketer, you can end up being professional partners for life! These local partners offer the best of both worlds; expert marketing insight and someone who understands what it takes to make your business efforts successful with your local demographics.

Who is Mojo Marketing?

At Mojo Marketing, we’re a boutique marketing agency based in Dublin, offering a wide range of marketing services tailored specifically for local Irish business and SMEs.

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