As an Irish SME business owner, you wear many hats - but none are more important than the ‘marketer hat’. After all, without marketing, how will your business attract and retain customers? And without customers, what's the point of running a business in the first place?
The good news is that creating a dedicated marketing strategy, or ‘marketing plan’, is actually easier than you think – and the benefits are well worth the effort.
In this post, we'll help to demystify what a marketing plan is, why your business needs one, and what you should include when creating one that works for your organisation.
A marketing plan is a comprehensive document that helps to outline your main business objectives, strategies, and the tactics for promoting your products or services to your ideal customers – this way, you’re better equipped to focus your resources, prioritise your efforts, and most importantly, measure your results.
In your own marketing plan, you should always include info on your target market, your unique selling proposition (USP), your ‘marketing mix’ (or the four P's of marketing: product, price, promotion, and place), as well as your own business goals and objectives.
To finish things off, it’s also important to include both a realistic budget and timeline for implementation.
A marketing plan is a fundamental component of any successful business strategy.
It acts a strategic blueprint for promoting your products or services and reaching your target customers. Without a solid marketing plan, businesses can find themselves struggling to compete in today's crowded marketplace.
In conclusion, a marketing plan is a critical element of any successful business strategy. Simply put, it acts as a marketing ‘roadmap’ that outlines the steps you need to take to promote business and reach your desired audience. And just like a map helps you reach your destination; a marketing plan helps you reach your marketing goals.